School districts are now spending a lot of money to advertise the need for teachers

March 20 – The Philadelphia School System recently authorized spending more than $600,000 on advertisements in the hopes of bringing more teachers to the schools. 

The district hired Magnum Marketing to help with the efforts. 

The advertising will be targeted to radio and digital campaigns for teacher recruitment. 

Attorney Clint Barkdoll said, “They’re citing, like we’ve always talked about, the massive shortage of teachers. They have so many vacancies for next year, they’re worried they’re not going to be able to fill them. To me, this is noteworthy because it’s the first district I’m aware of in Pennsylvania that’s done this kind of spending. Might you see this more and more? I mean, could you see school districts say we’re going to spend $50,000, $100,000 on ad campaigns to recruit teachers. It’s very remarkable that we’ve come to this.”

Pat Ryan of NewsTalk 103.7FM pointed out, “Until you find, until you see what we all see, the root cause of why you can’t hire, until you do that, why don’t you take $100,000 of that and ask all the teachers that aren’t in the bag for the union’s why don’t you ask them all right, what’s the problem? Then why don’t you solve that problem before going out looking for more people and spending more money on marketing and spending more money on bonuses? All you do is spend, you don’t solve. You spend but you don’t solve. And here we go again.”

Barkdoll added, “And this is tax money that Philadelphia is spending. I’m very curious and I don’t know how long this ad campaign will run, I’m very curious to see what are the results? Because what if this just doesn’t yield much of an applicant pool? Isn’t that verification of what you’re saying? It’s not that they need to go out and just spend money on ads to recruit people. It’s all these other structural issues that are deterring people to get into that kind of work. So I’ll be curious what kind of follow up there is on the results of this campaign.”