Amazon and Hyundai are teaming up next year, but what could that mean for costs to consumers? 

November 17 – The giant retailer Amazon has announced that they are getting into the car business – starting with Hyundai. 

In 2024, for the first time, car dealers will be able to sell vehicles in Amazon’s US store online and Hyundai will be the first to be incorporated into the deal. 

The Hyundai vehicles will work jointly with other Amazon services, including web services and AI. 

Alexa will come built into the next generation Hyundai vehicles. 

Attorney Clint Barkdoll said, “This is in conjunction with local dealers. You’ll order your car over Amazon, you’ll still get it delivered through your local dealer, but obviously a lot of people are going to be watching this very carefully because we know when Amazon steps into these spaces, it doesn’t take long until they just keep expanding and expanding. The payments for your car will go through Amazon. Amazon clearly is going to be getting a cut of the action there.”

Anthony Panasiewicz of NewsTalk 103.7FM pointed out, “I guess if you’re a dealer you can say that’s the way these things are going, but with Amazon once they get into a sector it’s over. The one thing that people point to that they haven’t done is the fresh food with Whole Foods and buying Whole Foods, but that is a completely different beast in my opinion. That cannot be compared to buying a car.”

Barkdoll said, “You wonder if you were in the boardroom at Hyundai, was this part of the discussion that e-commerce is taking over everything? Is this Hyundai’s way of staying in front of the trend? Let’s sell the cars over Amazon, our dealers can still supply it, and maybe at some point the dealers become almost like a fulfillment facility for Amazon because my concern would be is everything Amazon steps into, they quickly become the dominant player in that space. So no doubt other car manufacturers are going to be watching this arrangement very closely.”